<div class="formElement">
    <label><?php echo $this->_label ?>:
    <input type="text" name="send[<?php echo $this->_formName; ?>]" 
            id="<?php echo $this->_id ?>" 
            value="<?php echo '<?php echo $data["' . $this->_dbFieldName . '"]; ?>' ?>" 
            class="<?php echo implode(" ",$this->_cssClasses) ?>" />
    </label>
</div>